Spur Digital Becomes Online Agency of Record for Pure Golf Radio; Announcing Partnership for Interactive Golf Community
Houston, TX (PRWeb) December 7, 2006 --
Spur Digital, a Houston-based provider of online marketing solutions, announced today its being selected Online Agency of Record for Pure Golf, Inc., the producer of XM Radio Station channel 146, the PGA TOUR Network, devoted to Golf and the PGA Tour. In its new role, Spur Digital is overseeing design, development and interactive marketing of PureGolfRadio.com.
Pure Golf Radio is broadcast in association with the PGA Tour on XM Satellite, channel 146. Pure Golf offers the latest golf news, tournament scores and player highlights from the PGA TOUR, Champions tour, and Nationwide Tour.
Seeking to extend its brand to the Internet, Pure Golf retained Spur Digital to develop and market an interactive, community-based Web site for golf fans and enthusiasts. Still under development, www.PureGolfRadio.com will provide 24/7 access to Pure Golf's on-air talent, exclusive interviews with tour players, tournament coverage, tour stats, and interactive features such as blogs, live chat, discussion forums, handicapping and podcasts. The site will also have special offers on golf equipment, apparel and travel.
"We're pleased to be working with Spur Digital for our online marketing needs. They've been very helpful in developing and executing our interactive strategy. We offer unique content that is of great value to our listeners and to the golf community as a whole. We're excited to have a knowledgeable partner to help us extend our offerings to the Web," says Kirk Coburn, President of Pure Golf, Inc.
"The Web is a critical channel for building brand awareness and engaging customers in a profitable way," said Steve Latham, CEO of Spur Digital. "We're excited to be working with Pure Golf to better serve and engage its millions of listeners. Our goal is to make PureGolfRadio.com the industry standard for radio stations seeking to extend their brand to the Web. 2007 is going to be an exciting year for both of us."
Utilizing best practices and proven interactive strategies, Spur Digital will develop and execute an integrated online marketing program to attract and engage visitors on Pure Golf's Web site. While the full-version launch is scheduled for early 2007, Pure Golf's site is already operational and is giving away an all-expense paid trip to the Mercedes Open in Hawaii in January 2007. For details visit www.PureGolfRadio.com.
About Spur Digital:
Spur Digital is a full-service provider of interactive marketing and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include online media planning, search engine marketing, e-mail marketing, online advertising, web analytics and ROI measurement. Spur's clients include Southwest Airlines, FedEx Kinko's, Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Houston Chronicle and Camden Realty to name a few. Visit www.spurdigital.com for more information.
About Pure Golf XM Radio:
Pure Golf is an independent programming company specializing in the creation, production, management and sales of original sports, outdoors and entertainment content for satellite radio and other mobile mediums. Pure Golf Radio is broadcast in association with the PGA TOUR & can be heard on XM Satellite, channel 146. Pure Golf offers the latest golf news, tournament scores and player highlights from the PGA TOUR, Champions tour, and Nationwide Tour. For more information visit www.PureGolfRadio.com.
# # #
Related Articles:
Golf Holidays in France ? Where to Go
French golf holidays are more popular than ever thanks to the superb variety of courses that are available across the entire country Each region has its own individual character and attractions to keep you occupied away from the golf courses and you will probably find yourself spoilt for choice when it comes to choosing where to go for your golf break
Your Golf Holidays Become the sponsorship Partner of The English Golf Union
Luxury golfing breaks specialists, Your Golf Holidays, have announced a sponsorship deal with the English Golf Union. The partnership will see the company sponsoring several EGU events, including The Spring Medal, The English Amateur Trophy and The Captain's Regional and Grand Finals. For more information about Your Golf Holidays, please visit http://www.yourgolfholidays.com
A Well Planned Golf Holiday Tour
If golfing is one of your favorite pastimes, then going on a golf tour might be something that will catch your interest. For the avid golfer the thought of going on a golf tour is likened to the perfect holiday. With so many choices, planning your own tour can overwhelm and at times even confuse you. Organized planning ahead of time can pay off in big ways when you take a few easy steps researching the different places and options available to you.
Top 10 Locations For Golf Holidays
1. Scottsdale, AZ, USA
Selecting The Right Golf And Golfing Equipment - Ladies' Vs Men's Golf Clubs
It is most important to select the correct golf equipment Golf is a hard enough endeavor without making it a more difficult sport and challenge with poorly chosen and inappropriate equipment
FreeSpirit Announces Tailored New Zealand Golfing Holidays
Planning group travel is not always easy. With small-groups in mind, FreeSpirit Touring now offer New Zealand holiday packages created specifically for golfing enthusiasts.
Holidays and Golfing on the Costa Blanca
Golfing on the Costa Blanca is another great way to enjoy the sunshine. Golfing on the Costa Blanca is great and there are many different courses nearby. Golfing on the Costa Blanca: The Costa Blanca presents itself like a veritable golfer's dream within reach of domestic and foreign tourists alike. Playing golf on the Costa Blanca is a great way to relax and enjoy the Spanish sunshine.
Golf Holidays In Spain, Courses And Instruction
Golf holidays in Spain are popular year round in many areas. The Costa del Sol and Costa Blanca have favourable weather even in winter for golfing. For this reason, most of the resorts are located along the Mediterranean coast. New courses are being built all the time in these areas to keep up with the demand.
Tips For Lowering Your Golf Handicap Ahead of That Big Golf Holiday
Sometimes, when people are booking a golf break with us, our clients ask us to book a couple of lessons at the beginning of their holiday That makes sense and we can recommend the best teaches in many resorts around the world
GPS Golf Guru and ISaAC Golf Team Up to Streamline Golf Handicapping
Assistant Pro Inc., the developer of the GPS Golf Guru handheld personal golf assistant, has released GuruCap, a complete golf scoring and handicapping system that integrates with ISaAC Golf's USGA online handicapping. Through this partnership with ISaAC golf, the Golf Guru is the first GPS golf product to provide seamless integration of scoring and online, USGA handicapping.